How Digital Marketing Builder Works

1. Prioritize

Collaboratively assess your team against core drivers of Digital Marketing team performance to prioritize your largest improvement opportunities.

2. Plan

Plan specific actions your team can take to capture improvement opportunities.  Select from a list of recommended actions or add your own.

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3. Track

Easily track together your action execution and performance progress to ensure you successfully capture your improvement opportunities.


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Digital Marketing Builder Expert Panel

The assessment framework and action library included in Digital Marketing Builder is based on the input of 50 digital marketing experts and consultants.  The solution reflects the collective input of all panelists into a multi-stage Delphi panel, and not the individual perspective of any particular panelist.  Below are some of the panelists who participated - many of whom offer Digital Marketing services which may be useful to you.

Ardath Albee

CEO, Marketing Interactions, Inc.

Ardath helps B2B companies with complex sales develop buyer personas and digital marketing strategies that turn prospects into buyers and convince customers to stay.

Andrew Schulkind

Digital Strategist, Andigo New Media

Andigo helps mid-size businesses build effective marketing websites by finding the best combination of strong content, integration of email marketing, social media, CRM, and other tools like marketing automation. 

Anne Marsden

Principal, Marsden Marketing

B2B companies seek out our results-focused expertise as a full-service digital marketing agency and HubSpot Platinum partner. Marsden Marketing serves emerging and established B2B clients with a focus in technology and professional services markets.

Ashley Friedlein

Founder, Econsultancy & President, Centaur Marketing

Econsultancy's mission is to help our customers achieve excellence in digital business, marketing and ecommerce. We do this through resources including research, webinars, events, training and elearning.

B.L. Ochman


I produce live-streamed events, podcasts & social videos as well as multi-media content for ground-breaking digital & social marketing. I contribute to AdAge Digital Next, Social Media Today and publish What's Next Blog.

Chris Makara

Digital Marketing Strategist,

Since 2003, I have worked with countless companies to help them get more out of their digital marketing initiatives. I offer services that range from analytics and conversion rate optimization to content and PPC as well as everything in between.

Craig Cooke

CEO, Rhythm

Rhythm creates effective brand experiences. We leverage our three pillars of strategy, design and technology to produce integrated marketing solutions with a digital core. Services include: Web, Search, Email, Paid Digital Media, Analytics, & Content.

David Campbell

President & COO, Chernoff Newman

Fully integrated Marketing/PR/Advertising/Digital Agency

Debra Mastaler

President, Alliance-Link

Drew Thomas

eCommerce Consultant,

I'm an ecommerce expert and entrepreneur. I help businesses create, grow, market and optimize their online stores.

Jen McClure

CEO, JEM Consulting & Advisory Services

JEM Consulting & Advisory Services is a Silicon Valley-based consultancy dedicated to helping organizations gain competitive advantage through the use of digital and social media technologies. 

Jon Buscall

Dr / CEO, Moondog Marketing

Moondog Marketing provides a range of digital marketing services including strategic marketing plans, marketing audits, content and design.     

Jon Woods

Co-founder, CenterTable

CenterTable is redefining creative campaigns. Connecting brands and organizations directly with the people who matter most, in a meaningful and measurable way.

Kristen Findley

Director of Insights/Senior Strategist, Ciceron

Ciceron is keenly focused on leading its clients to where their customers need them to be. Digital is a customer-driven environment, and our work must serve their interests.

Mark Schaefer

Executive Director, Schaefer Marketing Solutions

I help companies develop an actionable digital marketing strategy, I conduct digital marketing training and workshops, I am a keynote speaker, a college educator and the author of six books. I am among the top 10 people mentioned by CMOs on Twitter.

Michael Leander

Digital Marketing Speaker, GIDMA

Michael Leander is an award-winning global marketing speaker. He is also the CEO of GIDMA - a high performance focused data-driven marketing consultancy. With over 20 years of digital marketing experience, Michael Leander knows how to get results.

Mike Moran

President, Mike Moran Group LLC    

We offer digital marketing consulting by helping companies make money from their marketing investments. Knowledge of marketing isn't enough. What's really important is the ability to analyze your organization and help you identify what's missing.  

Paul Becker

eCommerce and Omnichannel Consultant

I help companies to quickly and inexpensively identify, quantify, prioritize and act on DTC and omni-channel retail opportunities, including concurrently picking-off low hanging fruit while developing and rolling out scalable strategies.     

Rob Petersen

President, BarnRaisers    

Rob Petersen is an experienced advertising and marketing executive and President of BarnRaisers, a full service digital marketing agency that builds brands based on proven relationship principles and ROI.     

Robert Clarke

Managing Director, Op Ed Marketing

A B2B Digital Agency that helps businesses with lead generation using strategies such as Paid Search, SEO, Inbound Marketing, Conversion Rate Optimization, and more.

Shanna Apitz    

Director of Digital Strategy, Hunt Adkins  

Hunt Adkins is a full service, digitally focused advertising agency that likes to blow shit up. We believe in experience-first problem solving, outcome over output and purposeful, nimble creative collaboration unbeholden to industry convention.    

Stacy Jones

CEO, Hollywood Branded Inc.

Hollywood Branded Inc. is the leading entertainment marketing consultancy for brands of all sizes, specializing in partnering brands with entertainment and celebrity influencers to create consumer engagement campaigns that increase sales.

Steve Tsukinari    

Experience Optimization Specialist, Symmetri      

Trevor Yager

President & CEO, TrendyMinds

With over twenty years of experience in creating digital projects for enterprise clients, TrendyMinds offers content development and marketing, web development, social media marketing, email marketing, digital advertising and video production.

Vlada Briks

Account Director, Flying Point Digital

Flying Point Digital is an NYC-based digital marketing agency focusing on retail and e-commerce marketing. Key services include paid search, SEO, and Social Media management / advertising.

Yann Gourvennec

CEO & Founder, Visionary Marketing

Visionary Marketing is a Paris based European digital marketing agency dedicated to digital transformation and training, digital content strategies and implementation and marketing automation.